In 1972, Wendy was hired as the head designer for Jerry Madison Enterprises, a company mainly known for copying Gucci knot rings at the time. Wendy had been collecting Art Deco pieces for years and decided the time was right to call attention to that wonderful era and designed pieces inspired by her own collection.
When Swatch Watches became all the rage, Wendy once again felt compelled to spoof their success. Temlex, Inc. licensed her designs under the Tik-Its label. Using Aqua Leathers for the colorful watch bands, the watch faces depicted images such as a prisoner “Doing Time”, male and female lips “Making Time”, a big fly “Time Flies”, etc. They were packaged in a cardboard box made to look like a movie box office window. A portion of her profits were earmarked for ocean causes.
Pedre, Inc. licensed Wendy’s line of watches with bands woven by women in the weaving village of Miao Province, China, attaching their ceremonial charms as well. All proceeds went to the women of that village. Through Pedre, Inc., Wendy “ghost designed” watches for Neiman Marcus, Perry Ellis, the Alladin movie, and private companies such as Disques Dreyfus in Paris.
Since Wendy was 16 years old, making papier mache bracelets as party favors, she has been crafting her own pieces by hand. Whether drilling holes into found objects like shells and seeds, or using semi precious stones bought in India, her one of a kind creations appeal to a range of women from stay at home moms to celebrities.